How do you wake up voters? If you're a female candidate you could whip off your top. That's the strategy of a philosophy professor who wants to be in Mexico's congress. Natalia Juarez, 34, gave her campaign a jolt by posing for a head-turning billboard ad with six other women, all topless (though hands are strategically placed over particularly sensitive spots), reports CNN. "I dare you to build a new project for a nation with no prejudices," says a caption with the ad. Exactly why did she go for the topless look? "Society is lethargic," she explains. "We need to get energized. We need to tell people, 'Hey, wake up because if you don't, sharks are going to eat you up. Wake up, you citizens and politicians.'"
Juarez says most of her female students support the move, but some of her male students "just look at me from a distance." She figures she has little to lose. "Conservative people are never going to vote for me, never," says Juarez. "Even if I dressed as a nun and carried a rosary and said that my party was going to give away Bibles and rosaries, they wouldn't."