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Behind Facebook's Flop: Morgan Stanley Cut Forecast

Fingers pointing at Morgan Stanley for multiple reasons

By Kevin Spak,  Newser Staff

Posted May 22, 2012 7:48 AM CDT

(Newser) – Why did Facebook get off to such a rocky start on Wall Street? Well, it might have something to do with Morgan Stanley's decision to slash its revenue forecast at the last minute, Reuters reports. "This was done during the roadshow," says one mutual fund source. "I've never seen that before in 10 years." The downgrade came after Facebook revised its prospectus to warn that its revenue growth might be hampered by the public's shift toward mobile devices. "That deceleration freaked a lot of people out," says an investor.

What made Morgan's downgrade so unusual was that it was the chief underwriter for the IPO, and such firms almost always seek to paint rosy scenarios. Some are also complaining that the bank erred in increasing both the size of the offering and the price of shares just days before the IPO, adds Bloomberg. "They overplayed the enthusiasm and probably just misread the atmosphere," says one trader. Facebook shares hit a new low this morning in pre-market trading.

Electronic screens inside the Nasdaq stock market announce the listing of Facebook shares before the start of trading, Friday, May 18, 2012 in New York.
Electronic screens inside the Nasdaq stock market announce the listing of Facebook shares before the start of trading, Friday, May 18, 2012 in New York.   (AP Photo/Mark Lennihan)
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COMMENTS
Showing 3 of 7 comments
wwwonderer
May 22, 2012 10:37 AM CDT
Wait. so the original IPO price got hiked up, and now the stock is 'tumbling' towards the original price? What will happen next week?
peacekeeper
May 22, 2012 9:55 AM CDT
I remembered the dot com stock crash. Friends of mine lost their life savings buying shares in smoke and mirrors... This is pretty much the same situation. Facebook profitability is based on what? An increase in advertising revenue? Product exposure? # of likes? Hogwash. Facebook jumped the shark some time ago, as fads do, yet so called investors tried to ride it before it belly flopped, not realizing only insiders would profit.
pg13
May 22, 2012 9:11 AM CDT
Translation: Morgan Stanley stabbed Facebook in the back.   Probably as revenge for something cruel Facebook said on Morgan Stanley's wall.
 

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