Coming Soon to an Internet Near You: .Pizza

ICANN today reveals 1,409 new proposed Internet suffixes
By Kate Seamons,  Newser Staff
Posted Jun 13, 2012 10:30 AM CDT
Internet Corporation for Assigned Names and Numbers, ICANN, President and Chief Executive Rod Beckstrom speaks on expanding the number of domain name suffixes.   (Tim Hales/AP Photos)

(Newser) – ICANN today revealed the 1,409 suffixes that companies are clamoring to add to our Internet lexicon, and they run the gamut from .porn to .pizza to .paris, reports NPR. A number of companies got in on the action, with who-cares-about-brevity proposals including .lamborghini, .pamperedchef, and .bananarepublic. The 1,930 proposals, which cost $185,000 a pop, include some duplicates (no big surprise that more than one entity wants to lay claim to .bank).

ICANN hopes competing bidders can resolve their claim amongst themselves; if not, ICANN will auction off the in-demand suffix. The public is also allowed to weigh in and blow the whistle on a trademark violation or protest any suffix they find in poor taste. The AP expects it will take as long as two years for ICANN to OK the suffixes. Click to see all the proposed suffixes; our favorite: .mrmuscle. (Read more ICANN stories.)

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