Netflix Lovefest: Guy Streams 252 Movies in Month June 11 declared 'Mark Malkoff Day' By Evann Gastaldo, Newser Staff Posted Jun 19, 2012 11:46 AM CDT 8 comments Comments Mark Malkoff, a comedian and filmmaker, reacts to a display photo of models in his bedroom in a showroom at the Ikea store in Paramus, NJ, Monday, Jan. 7, 2008. (AP Photo/Mike Derer) (Newser) – Comedian Mark Malkoff, the same guy who once lived on a plane for 30 days, wanted to find out how many movies he could possibly stand, er, watch on Netflix in one month. The answer: Two hundred and fifty-two (his goal had been 250). In recognition of his achievement, Netflix invited Malkoff to its Los Gatos headquarters, where he met CEO Reed Hastings; the company also named June 11 "Mark Malkoff Day." "Watching 252 films in a month was like a mini-school," Malkoff tells Mashable. "I enjoyed it, but it was challenging at times—especially watching 29.4 hours of closing credits in a month." That's 404.25 hours worth of film, or an average of almost 13.5 hours per day for 30 days; at $7.99 per month, each movie cost Malkoff just 3.2 cents to watch. "Everybody was really supportive of my Netflix project," Malkoff says. "Except my Internet service provider, who I’m pretty sure hates me."