NCAA Star Anthony Davis Trademarks His Unibrow
Gets rights to 'Fear the Brow' slogan
By Matt Cantor, Newser User
Posted Jun 26, 2012 6:17 PM CDT
Anthony Davis talks with the media on April 17 in Lexington, Kentucky.   (Getty Images)

(Newser) – Anthony Davis has more assets than just his basketball skills. Poised to be the NBA's No. 1 draft pick this week, the single-browed star is ready to go pro: He's already trademarked a pair of eyebrow-based slogans, "Fear the Brow" and "Raise the Brow." "I don’t want anyone to try to grow a unibrow because of me and then try to make money off of it," he tells CNBC. "Me and my family decided to trademark it because it’s very unique."

The unibrow has already proven its business worth. While Davis was playing college basketball in Kentucky, the university was forced to send "half a dozen cease-and-desist letters" to people selling brow-themed merch, says a rep. "But towards the end of the season, people were getting really creative." Now Davis has media representation and is advertising for Sprint. Would he be willing to shave his brow for cash from, say, Gillette? "I might have a commercial where I’m acting like I’m shaving it and then throw I’ll the razor down," he says.

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Showing 3 of 18 comments
Jun 29, 2012 1:30 PM CDT
Just to think that because he plays a sport and is good, at that, he can have an ugly ass unibrow and get paid too. Ridiculous
Jun 29, 2012 5:26 AM CDT
"Me and my family decided to trademark it because it’s very unique." This is from a college student? I knew proper grammar before I ever got out of junior high. Epic fail, and I hope you've gotten something out of your stay at KU to fall back on when you get done bouncing a basketball around. And to top if off, it's not all that unique. Lots of troglodytes have or had unibrows, even females (see Frida Kahlo).
Jun 27, 2012 10:19 PM CDT
I'd rather have a unibrow than look like I sometimes cross-dress which is what all these idiots dudes do who manicure they're freakin eyebrows more than women do. Reminds me of a local news reporter.