Snappy newsletters. Simple Facebook sharing. Spirited comments. Sweet features are waiting… GET THEM NOW!

NCAA Star Anthony Davis Trademarks His Unibrow

Gets rights to 'Fear the Brow' slogan

By Matt Cantor,  Newser Staff

Posted Jun 26, 2012 6:17 PM CDT

(Newser) – Anthony Davis has more assets than just his basketball skills. Poised to be the NBA's No. 1 draft pick this week, the single-browed star is ready to go pro: He's already trademarked a pair of eyebrow-based slogans, "Fear the Brow" and "Raise the Brow." "I don’t want anyone to try to grow a unibrow because of me and then try to make money off of it," he tells CNBC. "Me and my family decided to trademark it because it’s very unique."

The unibrow has already proven its business worth. While Davis was playing college basketball in Kentucky, the university was forced to send "half a dozen cease-and-desist letters" to people selling brow-themed merch, says a rep. "But towards the end of the season, people were getting really creative." Now Davis has media representation and is advertising for Sprint. Would he be willing to shave his brow for cash from, say, Gillette? "I might have a commercial where I’m acting like I’m shaving it and then throw I’ll the razor down," he says.

Anthony Davis talks with the media on April 17 in Lexington, Kentucky.
Anthony Davis talks with the media on April 17 in Lexington, Kentucky.   (Getty Images)
Anthony Davis talks to reporters while visiting the New Orleans Hornets, who have the first pick of the June 28 draft, at their practice facility in Westwego, La.
Anthony Davis talks to reporters while visiting the New Orleans Hornets, who have the first pick of the June 28 draft, at their practice facility in Westwego, La.   (AP Photo/Gerald Herbert)
« Prev« Prev | Next »Next » Slideshow
My TakeCLICK BELOW TO VOTE
20%
0%
1%
7%
3%
70%
To report an error on this story, notify our editors.
COMMENTS
Showing 3 of 18 comments
hommyg
Jun 29, 2012 1:30 PM CDT
Just to think that because he plays a sport and is good, at that, he can have an ugly ass unibrow and get paid too. Ridiculous
BikeBill
Jun 29, 2012 5:26 AM CDT
"Me and my family decided to trademark it because it’s very unique." This is from a college student?  I knew proper grammar before I ever got out of junior high.  Epic fail, and I hope you've gotten something out of your stay at KU to fall back on when you get done bouncing a basketball around. And to top if off, it's not all that unique.  Lots of troglodytes have or had unibrows, even females (see Frida Kahlo).
MattHelm
Jun 27, 2012 10:19 PM CDT
I'd rather have a unibrow than look like I sometimes cross-dress which is what all these idiots dudes do who manicure they're freakin eyebrows more than women do.  Reminds me of a local news reporter.
 

NEWS FROM OUR PARTNERS
Other Sites We Like:   24/7 Wall St.   |   BuzzFeed   |   Cracked   |   World History Project   |   POPSUGAR Tech   |   Business Insider   |   HuffPost Entertainment   |   NewsOne