NCAA Star Anthony Davis Trademarks His Unibrow

Gets rights to 'Fear the Brow' slogan

By Matt Cantor,  Newser Staff

Posted Jun 26, 2012 6:17 PM CDT

(Newser) – Anthony Davis has more assets than just his basketball skills. Poised to be the NBA's No. 1 draft pick this week, the single-browed star is ready to go pro: He's already trademarked a pair of eyebrow-based slogans, "Fear the Brow" and "Raise the Brow." "I don’t want anyone to try to grow a unibrow because of me and then try to make money off of it," he tells CNBC. "Me and my family decided to trademark it because it’s very unique."

The unibrow has already proven its business worth. While Davis was playing college basketball in Kentucky, the university was forced to send "half a dozen cease-and-desist letters" to people selling brow-themed merch, says a rep. "But towards the end of the season, people were getting really creative." Now Davis has media representation and is advertising for Sprint. Would he be willing to shave his brow for cash from, say, Gillette? "I might have a commercial where I’m acting like I’m shaving it and then throw I’ll the razor down," he says.

Anthony Davis talks with the media on April 17 in Lexington, Kentucky.   (Getty Images)
Anthony Davis talks to reporters while visiting the New Orleans Hornets, who have the first pick of the June 28 draft, at their practice facility in Westwego, La.   (AP Photo/Gerald Herbert)
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