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We Spent 1 Billion Hours Watching Netflix Last Month

That is indeed a record

By Matt Cantor,  Newser Staff

Posted Jul 4, 2012 6:30 AM CDT

(Newser) – It looks like Netflix's image has handily recovered after last year's pricing furor: Last month, viewers spent more than a billion hours watching content on the site, its CEO says, setting a new record. And "when House of Cards and Arrested Development debut, we’ll blow these records away," Reed Hastings wrote on Facebook, citing the company's upcoming exclusive programming. Netflix stock jumped 6.2% following the news, Bloomberg reports, hitting $72.04 in its biggest bump since late May.

"They are the clear leader in their space and still have growth opportunities," says an analyst. "People are watching more and there are more people watching." Kids' shows are a big part of the site's growth, experts tell the Hollywood Reporter; Netflix disputes the claim. But the company faces future hurdles, including pricey content, which is likely to get more expensive. "Content owners have complete control because Netflix can't obtain it from elsewhere," says another analyst. On the other hand, Netflix has this guy.

Netflix subscribers watched more than 1 billion hours of online video last month.
Netflix subscribers watched more than 1 billion hours of online video last month.   (AP Photo/Paul Sakuma, File)
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COMMENTS
Showing 3 of 11 comments
Scott60561
Jul 4, 2012 12:02 PM CDT
I work 40+ hours a week. Coming home, eating dinner and watching 2 hours of Netflix for $9 a month is a fine way to relax after a long day. I'm obviously not the only one out there. I can easily rack up 40-50 hours a month. Now I agree, Netflix is lacking on movies, but their collection of TV series is pretty great. I can sit and watch a who series of a TV show from start to finish in a month. 
HANKHILL
Jul 4, 2012 10:49 AM CDT
1 billion brain dead zoms yike!
Seth_Meyers
Jul 4, 2012 9:22 AM CDT
"We?" NO! We spent out few dollars (which the republicons haven't STOLEN to give to their rich, fat-cat cronies) to RENT or BUY our DVDs at the local video store, like normal people do. Netfix is crapola.
 

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