7 Celebrity Businesses That Totally Flopped

Vegan shoes? 'Pastamania'? Really?

By Evann Gastaldo,  Newser Staff

Posted Jul 15, 2012 8:33 AM CDT

(Newser) – You'd think that a celebrity endorsement would be a surefire way to get a business off the ground—but that's not always the case, as these seven celebrities and their epic business fails prove, the Huffington Post notes:

  • Natalie Portman: She tried to hawk vegan shoes in 2008, but for $200 a pop, they weren't very recession-friendly. Té Casan, the store that partnered with Portman, ended up going under less than a year after the shoes were launched.

  • Hulk Hogan: Though a fast food pasta restaurant called Pastamania—complete with dishes like "Hulk-U's" and "Hulk-a-Roos"—sounds quite appetizing, the wrestler's business ended up shuttering after less than a year.
  • Britney Spears: Soon after opening her New York restaurant Nyla, the eatery began to be plagued with complaints about bad food and poor service. Health code violations probably didn't help, nor did a drastic menu change; Spears eventually abandoned the project.
Click for the entire list, including one celebrity who purchased an entire town for $20 million—only to sell it for $1 million four years later.

A sign for singer Britney Spears' new restaurant Nyla hangs above the entrance June 27, 2002 in New York City.
A sign for singer Britney Spears' new restaurant Nyla hangs above the entrance June 27, 2002 in New York City.   (Getty Images)
Natalie Portman attends New York City Ballet's 2012 Spring Gala at David H. Koch Theater, Lincoln Center on May 10, 2012 in New York City.
Natalie Portman attends New York City Ballet's 2012 Spring Gala at David H. Koch Theater, Lincoln Center on May 10, 2012 in New York City.   (Getty Images)
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