7 Celebrity Businesses That Totally Flopped
Vegan shoes? 'Pastamania'? Really?
By Evann Gastaldo, Newser Staff
Posted Jul 15, 2012 8:33 AM CDT
A sign for singer Britney Spears' new restaurant Nyla hangs above the entrance June 27, 2002 in New York City.   (Getty Images)

(Newser) – You'd think that a celebrity endorsement would be a surefire way to get a business off the ground—but that's not always the case, as these seven celebrities and their epic business fails prove, the Huffington Post notes:

  • Natalie Portman: She tried to hawk vegan shoes in 2008, but for $200 a pop, they weren't very recession-friendly. Té Casan, the store that partnered with Portman, ended up going under less than a year after the shoes were launched.

  • Hulk Hogan: Though a fast food pasta restaurant called Pastamania—complete with dishes like "Hulk-U's" and "Hulk-a-Roos"—sounds quite appetizing, the wrestler's business ended up shuttering after less than a year.
  • Britney Spears: Soon after opening her New York restaurant Nyla, the eatery began to be plagued with complaints about bad food and poor service. Health code violations probably didn't help, nor did a drastic menu change; Spears eventually abandoned the project.
Click for the entire list, including one celebrity who purchased an entire town for $20 million—only to sell it for $1 million four years later.

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Showing 3 of 4 comments
Jul 15, 2012 10:43 PM CDT
Hogan was offered & turned down what became the George Foreman Grill. Instead he endorsed a blender that lost money. Foreman made $200m of his $250m fortune from that grill alone.
Jul 15, 2012 7:05 PM CDT
I'm not sure about your analysis of Vegan Shoes with regards to it's successfulness of accomplishing a goal, and it's reason for going out of business. I ran into one of the stores in London quite by accident, it must have been just before they closed down because a couple months later when I was in London again it was gone. I thought maybe I just forgot exactly where it was, so I tried looking it up on the internet, and ran accross something about a supplier who terminated an agreement with them. At the time I think Ecco also started producing similar shoes. Somehow I got the feeling the closures were more personal or political than ecconomic. Anyways she did pioneer the market of something she desired to have, how better to add to the world.
Jul 15, 2012 12:21 PM CDT
They should be taxed at 99%, I need more food stamps i don't eat enough i need there money.