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Zynga Plummets, Points Finger at Facebook

Shares fall after 2nd quarter report

By Evann Gastaldo,  Newser Staff

Posted Jul 26, 2012 7:30 AM CDT

(Newser) Yet another disappointing set of second-quarter financial results—this time from Zynga. The maker of social games, whose 2011 IPO was one of the Internet’s biggest ever, lost $22.8 million during the quarter, reported less-than-expected revenue of $332 million, and issued a very weak forecast for the rest of the year, the New York Times reports. The bad news sent its stock—which was already struggling—down 37% in pre-market trading today, reports Reuters.

This could prove to be bad news for Facebook, which has close connections to Zynga and which is issuing its own earnings report—its first as a public company—today. But Facebook is also getting pinned with some of the blame for Zynga's dulling star. Though the Times notes that the delay of new game The Ville and weakened enthusiasm for recently acquired Draw Something hurt Zynga, Facebook changes made trouble for the company, which gets upward of 90% of its revenue from the social network. "Facebook made a number of changes in the quarter," said Zynga's COO. "These changes favored new games. Our users did not remain as engaged and did not come back as often."

In this Tuesday, June 26, 2012 file photo, Zynga CEO Mark Pincus walks off the stage after an announcement of new games at Zynga headquarters in San Francisco.
In this Tuesday, June 26, 2012 file photo, Zynga CEO Mark Pincus walks off the stage after an announcement of new games at Zynga headquarters in San Francisco.   (AP Photo/Paul Sakuma, File)
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COMMENTS
Showing 3 of 13 comments
Tology
Jul 26, 2012 5:55 PM CDT
See what happens when you are stupid enough to invest your money in the internet.  The internet is an imaginary being that can live or die from day to day depending on the mood and interest of its users.
LoginsSuck
Jul 26, 2012 12:43 PM CDT
With people putting a stop on the spending after finally realizing that their kids are wasting tons of money on non-existent electronic items for their farms, fish, zoos, and other places, I can see how the results are down. After accidentally spending $5 on pearls for that stupid fish tank game.....never again Zynga, never again. Your games are on lock down in my house. I just feel sorry for the parents that ended up paying $99 for the treasure chest of pearls or that one that was on the Colbert show that racked up thousands of dollars, before they realized what their kids were doing. I never gave my kids the password so they were not the ones, but did accidentally buy $5 worth myself before I knew what happened.
Odaecom
Jul 26, 2012 12:18 PM CDT
With the addition of Timeline Facebook has done a terrible job in making the games easy to connect with others, trying to dig through a news feed to find game posts is absurd, compared to when you could look at your games page and see just friends feeds of games you want to see (play). The people that create new things for Facebook obviously don't really use the platform for anything but a paycheck. "I'm not an expert, I just act like one on the internet." ©
 

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