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Obama Sets Campaign Spending Record

And that may not be a good thing

By Liam Carnahan,  Newser Staff

Posted Aug 5, 2012 9:56 AM CDT

(Newser) – The Obama campaign shelled out around $400 million between the beginning of 2011 and June 30 of this year, more than any incumbent in recent history has spent in such a short span, shows a New York Times analysis of Federal Election Commission records. In June alone, Obama spent a lot more than he raised: $70.8 million. His campaign hopes that dishing out the dollars now will create a "grassroots army," find potential voters, and mobilize volunteers, helping him clinch the election, but some of his supporters are questioning whether his team will regret the choice later.

It seems Obama's campaign is scrambling to find more donors, as evidenced by his increasingly desperate appeals to supporters via campaign emails. Obama and Romney are both set to receive general election money in September, but Romney no longer has to spend cash to outshine his fellow Republican candidates, meaning Obama's financial advantage is gone. As of the beginning of this month, Romney's campaign and the RNC had about $25 million more than Obama. The RNC is betting that Obama's team "will regret squandering so much of their haul early in the cycle on massive monthly overhead," says a spokesperson. But Obama campaign insiders beg to differ, saying that TV ads can be bought at the last minute, but a strong voter base cannot.

President Barack Obama speaks at a campaign event at Loudoun County High School, Thursday, Aug. 2, 2012 in Leesburg, Va.
President Barack Obama speaks at a campaign event at Loudoun County High School, Thursday, Aug. 2, 2012 in Leesburg, Va.   (AP Photo/Pablo Martinez Monsivais)
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COMMENTS
Showing 3 of 95 comments
right2dave
Aug 6, 2012 6:28 AM CDT
Really bad commericals to. TV commerical producer forget that around 20% only hear audio and are not watching video.
JoeQ
Aug 5, 2012 12:59 PM CDT
My god, billions on a presidency.  The Supreme Court has made sure that we've got the best government money can buy.
lahoud
Aug 5, 2012 12:34 PM CDT
Where are Romney's tax returns?
 

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