Be careful while approaching vendor carts on the streets of New York City tomorrow and the next day—you may find yourself in line not for a hot dog, but for a vibrator. Trojan is handing out 10,000 Tri-Phoria and Pulse sex toys from "Pleasure Carts" that will move around the city, as part of its continuing attempt to erase the stigma associated with vibrators. "What we’re doing is taking something like a hot dog cart that is so everyday and so mainstream, and we’re showing people that vibrators are mainstream," an exec tells the New York Times.
The company has also been doing quite a bit of advertising, including in prime time, and its products are now carried in such stores as CVS and Walmart. Sales are way up already. Pleasure carts should be easy to spot, what with phrases like "Getcha vibes here!" on the side, but if you must know exactly where they are, check Trojan's Facebook page. Trojan, hilariously, calls the giveaway "the largest-ever vibrator giveaway of its kind" in the press release. Smirks Gothamist, "Even bigger than the great Allied vibrator air drop over France during World War II?!"