For First Time in 25 Years, Microsoft Updates Logo
New logo coincides with new and updated products
By Evann Gastaldo, Newser Staff
Posted Aug 23, 2012 1:17 PM CDT
Chris Capossela, Chief Marketing Officer for Microsoft, left, cuts the ribbon, alongside Microsoft Store Manager Ty Hapworth, at the grand opening of a Boston Microsoft Store, Aug. 23, 2012.   (Bizuayehu Tesfaye/AP Images for Microsoft)

(Newser) – Microsoft has used the same logo since 1987, but finally unveiled a new one today at the opening of a Boston Microsoft store. The company is launching new or considerably updated versions of almost all its products, so "we felt it was a good time to express the newness in the Microsoft logo as well," says Microsoft's general manager of brand strategy. The products will look "cleaner" and will feature colorful tile designs, the Seattle Times reports, and the new logo similarly features cleaner, lighter text and the multicolored Windows-like tile symbol. Check out both the old and the new logo in the gallery, or the Times has all five of Microsoft's logos on display.

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Showing 3 of 9 comments
Aug 24, 2012 1:27 AM CDT
looks like Microsoft(R) is attempting to crush all records about boredom squareness and total lack of imagination. squares everywhere. windows 8 ? big squares. windows mobile ? same. now even the logo got flattened. four coloured squares. the least appealing interface and brand since dos times. MS = Many Squares.
Aug 24, 2012 1:26 AM CDT
Ooow, a lot of thought must have gone into that logo. NOT!
Aug 23, 2012 7:20 PM CDT
Do you think anyone will notice?.........