For First Time in 25 Years, Microsoft Updates Logo

New logo coincides with new and updated products

By Evann Gastaldo,  Newser Staff

Posted Aug 23, 2012 1:17 PM CDT

(Newser) – Microsoft has used the same logo since 1987, but finally unveiled a new one today at the opening of a Boston Microsoft store. The company is launching new or considerably updated versions of almost all its products, so "we felt it was a good time to express the newness in the Microsoft logo as well," says Microsoft's general manager of brand strategy. The products will look "cleaner" and will feature colorful tile designs, the Seattle Times reports, and the new logo similarly features cleaner, lighter text and the multicolored Windows-like tile symbol. Check out both the old and the new logo in the gallery, or the Times has all five of Microsoft's logos on display.

Chris Capossela, Chief Marketing Officer for Microsoft, left, cuts the ribbon, alongside Microsoft Store Manager Ty Hapworth, at the grand opening of a Boston Microsoft Store, Aug. 23, 2012.
Chris Capossela, Chief Marketing Officer for Microsoft, left, cuts the ribbon, alongside Microsoft Store Manager Ty Hapworth, at the grand opening of a Boston Microsoft Store, Aug. 23, 2012.   (Bizuayehu Tesfaye/AP Images for Microsoft)
The new Microsoft logo.
The new Microsoft logo.   (Microsoft.com)
The old Microsoft logo.
The old Microsoft logo.   (AP Photo/Paul Sakuma, file)
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