As Brett Cohen says, his life will never be the same—now that he's famous for pretending to be a celebrity. The 21-year-old pranked New Yorkers last month into thinking he was famous, and now that video of it has gone viral, Cohen is appearing on morning shows like Good Morning America and The Today Show. Producers are even contacting him about possible TV projects, and Cohen is interested. "It’s the thrill ride of a lifetime," Cohen tells MerrickPatch. "I really want it to continue."
The video captures Cohen followed by hired paparazzi and a camera crew while a buddy of his asks gawkers what they think, the New York Daily News reports. “Uh, was he Spiderman?” one person asks. "He’s a very good actor." Another New Yorker says he liked Cohen's first single on the radio. "I just took a picture with him, I feel special," he says. The video ends with Cohen walking off by himself, with no entourage or flashing cameras to make him a celebrity.