Breast Cancer Survivors: Stop Sexualizing Our Disease
Irreverent campaigns going too far, many say: USA Today
By John Johnson, Newser Staff
Posted Oct 30, 2012 7:17 PM CDT
The pink ribbon has been everywhere this month.   (Shutterstock)

(Newser) – Breast Cancer Awareness Month is all but gone, and chances are pretty good you got a glimpse at some risque campaigns—"Save the Ta-Tas" perhaps, or a "Feel your boobies" T-shirt, or maybe a "Save 2nd Base" poster complete with well-endowed young model in pink bikini. The list goes on—even the American Cancer Society has a "It's Okay to Look at Our Chests campaign—with creators' rationale pretty much the same: We need to be funny and edgy to raise awareness among young women. Well, at USA Today, Liz Szabo talks to several survivors who are tired of having their disease sexualized.

A quote from writer Peggy Orenstein sums it up:

  • "On one hand, women with cancer are told—or have to learn—that we are not our breasts, that our sexuality, our femininity are not located in the mammary gland. That's a complicated, sometimes painful reckoning. Then these organizations come along and reinforce the notion that boobs are the most important things about us, particularly if they're hot and apparently most particularly if they're actually fake."
Amen, writes Xeni Jardin at Boing Boing, who is living with the disease and hates all these "horrible sexualized breast cancer campaigns that raise dubious funds for dubious goals and leave those of us who have the disease feeling demeaned." Read the full USA Today piece here.

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Showing 3 of 14 comments
lvan
Oct 31, 2012 8:13 AM CDT
When was last time you saw a prostate cancer awareness ribbon? A campaign? I don't think prostate cancer victims care if it's sexualized or not. Stop your feminist whining.
DougMasters
Oct 31, 2012 7:28 AM CDT
"horrible sexualized breast cancer campaigns that raise dubious funds for dubious goals and leave those of us who have the disease feeling demeaned." If you read a shirt that says save second base and you feel demeaned, then im sorry but that's kind of more your issue. It's funny, I am sure there are some women who either don't care or find the joke funny ( My wife's mother did ) Didn't we learn in kindergarten to worry less about other peoples jokes and more about ourselves? Just admit it and get over yourself. Save Second Base is funny, it's cute.
fractal
Oct 31, 2012 2:32 AM CDT
Maybe people would take it a bit more seriously if ya'll got rid of that silly pink ribbon.