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Warner Bros. Backs Blu-Ray

Posted Jan 5, 08 6:59 AM CST in Business Technology 

(Newser) – Warner Bros. will release new high-def films exclusively in Blu-ray format, the Wall Street Journal reports. The decision marks a major setback for the embattled rival HD DVD format—now adopted by only two studios, Universal and Paramount—and could be a tipping point in the ongoing format war that has discouraged consumers from buying high-def discs. Sony, Disney, and Fox are also committed to Blu-ray.

There are reports that Warner Bros. will receive marketing support from Blu-ray's backers in exchange for the exclusivity deal, but the studio claims the decision wasn't a "bidding contest." More HD DVD players have been sold in the US so far, but one analyst at Pali Research notes, "We expect HD DVD to die a quick death."
Source: Wall Street Journal

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The Warner Bros. deal will significantly hurt the rival HD DVD format.(AP Photo/Reed Saxon, file)   (Associated Press)
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