Suzuki Pulls Out of US Market
Company turns to India after weak sales in America
By Liam Carnahan, Newser Staff
Posted Nov 6, 2012 9:47 AM CST
Suzuki announced it will pull out of U.S. markets after it runs through its current supply of vehicles.   (PRNewsFoto/American Suzuki Motor Corporation)

(Newser) – Sayonara, Suzuki: The Japanese automaker announced today that it will cease US sales of its cars after its current inventory runs out. The company, which has been selling vehicles in the States since 1985, filed for bankruptcy protection in California as part of the move, reports Bloomberg. Suzuki, which maintained a .2% marketshare, follows Saab and Isuzu out of the US. The company says it will now focus on emerging markets in India and elsewhere in Asia, while continuing to sell motorcycles, ATVs, and boat motors in America.

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Showing 3 of 32 comments
Nov 8, 2012 3:09 PM CST
TO: iq145 Having worked at a retail electronics store in the 1960s I can tell you that production facilities for radios, television, tape recorders and other entertainment electronics were already being made in Japan and Taiwan. Even aftermarket car radios and stereos. Later production was also begun in other nations including China. If our government had not allowed these lower cost products to be brought here we couldn't have bought them at the lower price. You cannot blame manufacturers for having products made in other countries at lower cost and they've done it for decades. If you want to buy American look at the tag on toaster, microwave ovens, blender and other kitchen appliances and you'll find that they're made in another country even if it has GE, Hotpoint, or other American brand on it. I shop by price and will buy the lower priced item regardless where it is made if the item is good quality.
Nov 7, 2012 11:25 PM CST
The thing most telling thing about this story is that while I was reading it, there were four "pop-up" ads about Suzuki motorcycles. Go figure.
Nov 7, 2012 2:55 AM CST
I'm a complete car nut, but I don't mourn Suzuki's exit. Unlike Saab, they didn't have anything special that made them stand out (at all), and in the modern car buying environment that's suicide.