Bye-Bye, Twinkies: Hostess Is Closing
But assets will be sold at auction, so some products could survive
By Evann Gastaldo, Newser Staff
Posted Nov 16, 2012 7:06 AM CST
Updated Nov 16, 2012 7:57 AM CST
A Hostess Twinkies sign is shown at the Utah Hostess plant in Ogden, Utah, in this Nov. 15, 2012 file photo.   (AP Photo/Rick Bowmer)

(Newser) – Sorry, Twinkies fans: Hostess really is shutting its doors. The company threatened to do so yesterday if striking workers did not return by the end of the day. Apparently they didn't, because CNN reports that the Twinkies maker is now asking a federal bankruptcy court for permission to go out of business. That will mean 18,500 employees will lose their jobs, but CNN notes that Ding Dongs and other popular items could still survive under another brand, as Hostess will be selling its assets at auction.

Slate reminds us that Hostess has gone bankrupt before; that time around, Mexico's Bimbo Bakeries tried to nab it. Maybe they'll try again—although, writes Matthew Yglesias, "the company's various packaged snack cakes are cultural icons, but also pretty unfashionable in the era of artisanal cupcakes." Wonder Bread, too, has suffered as customers gravitate toward healthier options like multigrain bread. (Click to see why one food writer fervently believes it's time for the Twinkie to die.)

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Showing 3 of 188 comments
BCS
Nov 21, 2012 2:25 AM CST
Unions can be a very good thing, but they can also cost you your job if the leadership is too stupid to understand what the limits are.
ProbolyKnot
Nov 17, 2012 2:48 AM CST
A union is a wonderful thing, when it acts as a shield to protect the people it represents. A union is a horrible thing, when it acts as a sword to get what the union desires.
TiredMemeCat
Nov 17, 2012 1:13 AM CST
I feel a disturbance in the Fat Force; a million diabetics weakly screaming through their three chins.