Twinkies Will Be Saved
Analysts think the brand is too valuable to disappear
By John Johnson, Newser Staff
Posted Nov 17, 2012 8:13 AM CST
Twinkies are displayed for sale at the Hostess bakery in Denver, Colo. on Friday.   (AP Photo/Brennan Linsley)

(Newser) – Day one of the post-Twinkie apocalypse brings news of stores selling out, prices soaring on eBay, and people waxing nostalgic all over Facebook, reports ABC News. Which is precisely why Twinkies aren't going away, writes Dan Primack at Fortune. The "brand still has value, and will be acquired." Ditto for Ding Dongs and probably Wonder Bread. They may not be made by Hostess, but they will be made.

Primack thinks it's most likely that another bakery will buy Twinkies, and in a post at NBC News headlined "Relax, Twinkies likely to live on," Martha C. White notes that the makers of Entenmann's, Tastykake, or Little Debbie products are prime contenders. At Forbes, Robert W. Wood sure hopes so. He rounds up some of Twinkies' bigger cultural milestones (remember the "Twinkies defense"?) and concludes with this: "Twinkies matter."

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Comments
Showing 3 of 48 comments
jpr11011
Nov 18, 2012 5:08 PM CST
I don't care about Twinkies. What about their delicious donuts?
trailmix
Nov 18, 2012 3:14 PM CST
I'd like to see that after the liquidation, that money goes to the creditors, not some vulture capitol company.
serfinWI
Nov 18, 2012 1:21 PM CST
What? No government bailout? They are actually allowed to sell and allow their shareholders to recoop losses and not give everything to the Union? Geez, what a concept.