Toshiba executives claim the company's HD DVD platform hasn't yet lost the heated format war, despite the recent announcement from Warner Bros. that the studio will release film titles exclusively in the rival Blu-Ray format. Backers of the HD DVD format will exhibit their wares at the Consumer Electronics Show.
"It's difficult for me to believe when all the pundits declare that HD DVD is dead," a Toshiba spokeswoman commented. "Clearly, the events of the last few days have led many of you to that conclusion. We have been declared dead before. The reality is we ended 2007 with a majority of the year-to-date market share."