Black Friday: Traffic Up, Sales Down
Thanks to Thursday store openings
By Evann Gastaldo, Newser Staff
Posted Nov 25, 2012 9:13 AM CST
Black Friday shoppers make their way through Washington Square Mall early Friday morning in Tigard, Ore., Friday Nov. 23, 2012.   (AP Photo/The Oregonian, Beth Nakamura)

(Newser) – There were nearly 308 million store visits on Black Friday this year, a 3.5% increase from last year, but sales were down 1.8% to $11.2 billion, according to a ShopperTrak analysis. Why? Blame stores that actually opened on Thursday night, CNN reports. "While foot traffic did increase on Friday, those Thursday deals attracted some of the spending that's usually meant for Friday," says ShopperTrak's founder in a statement. "Black Friday shopping continues to expand into Thanksgiving Day and will impact the way we look at all of the 'Black' weekend results." (Meanwhile, Walmart reported its best Black Friday ever.)

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Showing 3 of 18 comments
reallybig
Nov 26, 2012 8:28 AM CST
WELL the Unions didn't stop those poor and illegals from shopping Walmarts on Thanksgiving day, did they? -- NO modern women cook turkeys on Thanksgiving day anyway, and if you can find modern woman that knows how to cook anything nowadays, your lucky. -- Black Friday had all the bargains online, and most shoppers were disappointed the deals were gone early. -------- REALLY
RJEG
Nov 25, 2012 1:58 PM CST
Nora_Kit....Do you mean mannequins?
macster
Nov 25, 2012 1:23 PM CST
I believe this increase in traffic and decrease in sales shows that consumers go out to check out the deals, but deciding to wait for Cyber Monday and even later as consumers are learning that there are lots of deals up for grabs even after Black Friday.