Microsoft Hits Google: Don't Get 'Scroogled'
Media blitz says shopping search results are skewed
By Newser Editors and Wire Services
Posted Nov 28, 2012 4:41 PM CST
A Google logo is displayed at the headquarters in Mountain View, Calif.   (AP Photo/Paul Sakuma, File)

(Newser) – Microsoft is trying to skewer Google as a lousy holiday shopping guide in its latest attempt to divert more traffic to its Bing search engine. The attack started today with a marketing campaign focused on a recent change in the way Google operates the part of its search engine devoted to shopping results. The revisions require merchants to pay Google to have their products listed in the shopping section. In its new ads, Microsoft contends the new approach betrays Google's longstanding commitment to provide the most trustworthy results on the Web, even if it means foregoing revenue.

To punctuate its point, Microsoft is warning consumers that they risk getting "scroogled" if they rely on Google's shopping search service. The message will be highlighted in TV commercials scheduled to run on NBC and CNN and in newspaper ads. The blitz also will appear on billboards and online, anchored by a new website, Google defends the fee-based approach as a way to encourage merchants to provide more comprehensive and accurate information about what they're selling.

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Showing 3 of 25 comments
Nov 29, 2012 9:37 AM CST
i like bing better than google anyway.
Nov 28, 2012 8:52 PM CST
As a marketer, I actually have to agree with with Microsoft on this. Bing is a lot easier to advertise on, and there are far less hassles than Google. It's a shame that they only have 1/3 of the market share.
Nov 28, 2012 7:23 PM CST
Does MS own the rights to Scroogle???