Less than two years ago, News Corp launched The Daily, a newspaper for iPad users; as of Dec. 15, iPad readers will have to turn somewhere else for news. "Technology and other assets" from the electronic rag, as well as some of its employees, will be transferred to the New York Post, the company says. "The Daily was a bold experiment in digital publishing and an amazing vehicle for innovation," said boss Rupert Murdoch in a statement. "Unfortunately, our experience was that we could not find a large enough audience quickly enough to convince us the business model was sustainable."
"We will take the very best of what we have learned at The Daily and apply it to all our properties." Its editor-in-chief, Jesse Angelo, will shift to publisher of the Post. The move comes as News Corp splits in two: a spun-off publishing company, still called News Corp, and Fox Group, which will control TV and film assets. The Daily was a "pet project" for the newspaper-loving Murdoch, the News Corp-owned AllThingsD reports, but it had a serious flaw: "It was very much a general interest newspaper that seemed to be geared toward people who didn't really like newspapers," writes Peter Kafka.