Is the Xbox 360 Going Blu?

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• With Eye on Xmas, Microsoft Cuts Xbox Price

  Sep 1, 08 1:24 PM CDT
  Microsoft appears to have fired the first shot in a new round of game-console price cuts, the Financial Times reports, trimming the cost of its Xbox 360 today in Japan. It plans to do likewise shortly in the US. In Japan, the Xbox now costs $184—less than half the price of rival Sony’s PlayStation 3—and Microsoft is primed for a Christmas bonanza unless Sony follows suit.
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• Porn Goes Both Ways in HD Format War

  Jan 17, 08 6:01 PM CST
  The adult film industry cast a deciding vote in the VHS/Betamax tape format wars of the ‘80s, and porn may yet influence the hi-def contest between Blu-Ray and HD DVD, Daily Tech writes. But currently the industry is split between the popular view that the U.S. film industry is shifting toward a Blu-Ray, and the economic advantages they still find in HD DVD. More »

• Toshiba Fights for HD DVD Market Share

  Jan 14, 08 4:10 PM CST
  Toshiba is stepping up efforts to keep HD DVD a contender in the battle between high-def formats, the company said today. Toshiba will cut prices and increase advertising, reports MarketWatch. It's battling rival Sony’s Blu-ray technology, which doubled HD DVD's US sales last year and scored a major win recently when Warner Bros. said it would go exclusively Blu-ray. More »

• Price War Moves High Def DVD Players

  Nov 23, 07 10:45 AM CST
  Sales of high-definition DVD players have been languishing because customers were unwilling to choose one of the two competing formats—Blu-ray or HD DVD. But this holiday season may change that, with retailers dropping prices from upward of $400 to under $200, reports the Wall Street Journal. And Wal-Mart fueld the nascent  price war by offering an older model of a Toshiba player for under $98.89. More »

• Price Cut Lifts PlayStation Sales

  Nov 15, 07 9:02 PM CST
  Long lagging behind the Nintendo Wii and without a 'Halo 3' to rescue it, Sony's PlayStation 3 is finally seeing sales pick up in the weeks after a $100 price cut and introduction of a lower-end model. Sony said it sold 100,000 consoles last week, compared to sales of 30,000-40,000 a week before the Oct. 18 price cut. More »