Flying Off Shelves: Bullet-Proof Backpacks
Newtown tragedy drives school shooting anxiety
By Kevin Spak, Newser User
Posted Dec 20, 2012 9:58 AM CST
Rick Brand, COO of Amendment II, shoots a 9 mm pistol into a children's backpack, left, fitted with an anti-ballistic insert during a demonstration at a gun range, Dec. 19, 2012, in Taylorsville, Utah   (AP Photo/Rick Bowmer)

(Newser) – It's the perfect product for a nation on edge about school shootings: the bullet-proof backpack. "It's an awful thing—you would never imagine your child with this kind of stuff—but since the Newtown tragedy, our sales are more than 10 times better," says the head of the Utah-based Amendment II, which will sell you an Avengers- or Little Mermaid-themed armored backpack for just $300, the AFP reports.

Several other companies report similar results. "It's the busiest I've seen it in my life," the president of tells the AP, saying he sold 15 armored backpacks yesterday alone; some months, he only sells one. Some companies also sell book-size bulletproof inserts that slide into most backpacks. The AP notes, however, that all of these products are designed to protect against handguns, not assault rifles. "We don't guarantee anything," cautioned a BulletBlocker executive. "It is just peace of mind, security for parents."

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Showing 3 of 28 comments
Dec 20, 2012 7:53 PM CST
They are saying"We don't guarantee anything , It's just peace of mind for the parents." In other words, this won't do a goddamn thing to protect your child, but you will feel better believing you did something worth while! Thank you for being another fool helping us get richer!
Dec 20, 2012 7:33 PM CST
"Flying off the shelves"? Watch out you don't get hit with one, It might kill you, and then they would have to be banned!
Dec 20, 2012 5:12 PM CST
let the hysterics begin. actually, today on CNN they reported a wrist watch developed for children that marc klaas endorsed sounds pretty good. it's called the LEO watch and capabilities include: GPS, panic button, 911. link: