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'Could Be' Candidate Bloomberg Crunching Data

NYC mayor targets supporters, volunteers

By Rob Quinn,  Newser Staff

Posted Jan 10, 2008 10:15 AM CST
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(Newser) – Michael Bloomberg continues to deny that he's going to make an independent bid for the White House, but the billionaire New York mayor has built a colossal database of voter information from all 50 states, reports AP. "They want a hard-headed sense of their chances," said a member of Bloomberg's inner circle.

The database deploys microtargeting to compile information on individuals, such as home ownership, children in college, type of car or computer, and past political support; it can be analyzed to both gauge potential support and identify potential volunteers. Bloomberg operatives claim they could mobilize a million volunteers within a month of launching a campaign.

Mayor Michael Bloomberg speaks on camera at Times Square in New York, Monday, Dec. 31, 2007. Speculation is mounting that the billionare New York mayor might give up his $1.00 a year salary to make an independent run for the White House. (AP Photo/Seth Wenig)
Mayor Michael Bloomberg speaks on camera at Times Square in New York, Monday, Dec. 31, 2007. Speculation is mounting that the billionare New York mayor might give up his $1.00 a year salary to make an...   (Associated Press)
Michael Bloomberg, mayor of New York City, listens during a bipartisan summit at the University of Oklahoma in Norman, Okla., Monday, Jan. 7, 2008. Bloomberg denies that he's going to make an independent bid for the White House, but he's quietly gathered a huge amount of voter information from across...
Michael Bloomberg, mayor of New York City, listens during a bipartisan summit at the University of Oklahoma in Norman, Okla., Monday, Jan. 7, 2008. Bloomberg denies that he's going to make an independent...   (Associated Press)
In this photo released by CBS, New York City Mayor Michael Bloomberg presents host David Letterman with the Key to the City on the set of The Late Show with David Letterman, Thursday, Jan. 3, 2008 in New York. The honor wasn't meant for Letterman himself, but was actually awarded...
In this photo released by CBS, New York City Mayor Michael Bloomberg presents host David Letterman with the Key to the City on the set of "The Late Show with David Letterman," Thursday, Jan. 3, 2008 in...   (Associated Press)
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New York • Michael Bloomberg • mayor • political data gathering • voter information • Election 2008

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