'Could Be' Candidate Bloomberg Crunching Data

NYC mayor targets supporters, volunteers
By Rob Quinn,  Newser Staff
Posted Jan 10, 2008 10:15 AM CST
Mayor Michael Bloomberg speaks on camera at Times Square in New York, Monday, Dec. 31, 2007. Speculation is mounting that the billionare New York mayor might give up his $1.00 a year salary to make an...   (Associated Press)
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(Newser) – Michael Bloomberg continues to deny that he's going to make an independent bid for the White House, but the billionaire New York mayor has built a colossal database of voter information from all 50 states, reports AP. "They want a hard-headed sense of their chances," said a member of Bloomberg's inner circle.

The database deploys microtargeting to compile information on individuals, such as home ownership, children in college, type of car or computer, and past political support; it can be analyzed to both gauge potential support and identify potential volunteers. Bloomberg operatives claim they could mobilize a million volunteers within a month of launching a campaign.