Target: OK, We'll Match Amazon Prices
Will also match prices of,
By Evann Gastaldo,  Newser Staff
Posted Jan 9, 2013 11:11 AM CST
In this Tuesday, July 16, 2011 photo, a customer leaves a Target store in Los Angeles.   (AP Photo/Damian Dovarganes, File)

(Newser) – Target is sick and tired of you walking out of its stores without buying anything—because you looked on your smartphone and found Amazon was cheaper. So its CEO today announced a new price-matching policy to combat the practice (known as "showrooming"), MarketWatch reports. Now, customers who buy certain items and then find them offered for a cheaper price online within one week can have the price matched. In addition to, Target will match prices from,, and

This could be the wave of the future: One expert notes that "price-match guarantees are the only way for big-box retailers to survive the Amazon onslaught," and another suggests that other stores could follow Target's lead: "This might ultimately spur Walmart to match its own online prices," he notes. Best Buy started matching Amazon's prices over the holiday season, but that experiment ends this month.