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NetFlix Tries to Pre-Empt Apple

New rental rivals prepare for Internet movie showdown

By Peter Fearon,  Newser Staff

Posted Jan 13, 2008 10:59 PM CST

(Newser) – Netflix and Apple are preparing to go head-to-head in the burgeoning business of delivering movies over the Internet . AP reports Netflix is expanding its fledgling movie streaming service,  Watch Instantly, to give most subscribers unlimited access to 6,000 titles. The move comes just as Apple is about to launch its movie streaming service to iTunes users.

Apple's Steve Jobs is expected to announce its entry into the market in San Francisco  Tuesday. Most consumers still prefer to watch movies on a big screen, so the key to success for both companies may be their set top boxes. Apple began selling a $299 device last year;  the Netflix box won't be available for several months.

Apple CEO Steve Jobs is expected to announce details of its movie streaming service Tuesday. Netflix is already fighting back by expanding its service.
Apple CEO Steve Jobs is expected to announce details of its movie streaming service Tuesday. Netflix is already fighting back by expanding its service.   (Associated Press)
The Apple TV set top box on display at the Apple store in Palo Alto, Calif. Apple is expected to announce details of its movie streaming service this week. Rival Netflix is already fighting back by expanding its streaming service. (AP Photo/Paul Sakuma)
The Apple TV set top box on display at the Apple store in Palo Alto, Calif. Apple is expected to announce details of its movie streaming service this week. Rival Netflix is already fighting back by expanding...   (Associated Press)
DVD-by-mail service Netflix is expanding its internet streaming movie service as its prepares to go head to head with Apple in the streaming movie market. Netflix will begin delivering movies and other programming directly to televisions later this year through a set-top box (AP Photo/Paul Sakuma, file)
DVD-by-mail service Netflix is expanding its internet streaming movie service as its prepares to go head to head with Apple in the streaming movie market. Netflix will begin delivering movies and other...   (Associated Press)
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