A TV First: NBC Finishes Last in Sweeps
Worse, network fell behind Univision, too, says report
By John Johnson, Newser Staff
Posted Feb 21, 2013 7:03 PM CST
The NBC logo and peacock.   (AP Photo/Mark Lennihan)

(Newser) – If there are four big networks and you finish fifth in the ratings, that's not good, right? Such is the fate of NBC in the February sweeps, reports Deadline. In the 20-day period, it had an average rating of 1.2 among the 18-49 set, which trails not only CBS (4.9), Fox (2.0), and ABC (1.7)—but Univision (1.5) as well. This would be NBC's first last-place finish in a sweeps period, along with Univision's highest finish. CBS got help from the Super Bowl and Grammys, while NBC got sunk by duds such as Do No Harm and 1600 Penn, writes Dominic Patten. The Huffington Post has more—under a "must-flee TV" banner on the home page. In fairness, it notes that NBC actually won the November sweeps.

More From Newser
My Take on This Story
To report an error on this story,
notify our editors.
TV First: NBC Finishes Last in Sweeps is...
Show results without voting
You Might Like
Showing 3 of 27 comments
Feb 24, 2013 2:26 PM CST
Happy, Happy, Happy! Cable crap is better than NBC's prime time.
Feb 22, 2013 1:11 PM CST
I got to the point that I still watched the ABC News every evening, but the blatant "nudging" of opinions by the Reporters and even Diane Sawyer got so ridiculous that I stopped watching. Especially with the new favorite opinion, that "Guns are Bad." ABC has Outdoor programs on Saturday morning. I saw one where the Host was going out into Bear Country and his Guide was carrying a rifle. The Host commented "I must explain that this man is carrying a rifle for our protection." As if any Child that would watch the program would be terrified of a weapon. I quit CBS and NBC years ago. Now I very seldom watch ABC any more. I am a Subscriber to Directv, have been for 17 years. So I'm not saying I've quit TV.....Just the propaganda that "The Big Three' have become.
Feb 22, 2013 10:47 AM CST
Gotta say, NBC comedies are some of the best. I love 30 Rock (R.I.P.), Parks and Rec, The Office, Whitney, Guys with Kids, 1600 Penn (give it a chance, it's really funny), Up All Night... I mean, every one of these shows is worth watching. So much hate for NBC but it's one of my favorite networks. BTW Chuck was an amazing show too. NBC puts out quality stuff. The only thing I watch is comedy, so I can't speak to their dramas, but NBC holds their own in comedy against CBS, FOX, and especially ABC (Modern Family really lost its appeal after about the second season).