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Uneasy Lies the Yahoo That Wears Crown

Posted Jan 14, 08 2:52 PM CST in Business,  Technology 

(Newser) – With Google, Facebook, and MySpace gnawing at its top-dog status, Yahoo is reinventing some foundation applications to make them appeal to a new generation of users, reports the New York Times. First step? Turbocharging Yahoo Mail to make it more a communications hub and less a post office, a prototype Yahoo demo'd at the Consumer Electronics Show last week.

But CEO and founder Jerry Yang promised more change, including the retirement of less popular apps like social network Yahoo 360, and opening up existing ones to outside applications and the rest of the Web. Analysts say the changes can’t come soon enough—Google has narrowed Yahoo's lead in overall traffic from 22 million to 5 million.
Source: New York Times

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Yahoo CEO Jerry Yang gives the Yahoo gesture in the Yahoo booth after he gave his keynote address at the Consumer Electronics Show in Las Vegas on Monday, Jan. 7, 2008. (AP Photo/Paul Sakuma)   (Associated Press)
Yahoo CEO Jerry Yang, left, gives a keynote address as Yahoo co-founder David Filo, right, listens at the Consumer Electronics Show (CES) in Las Vegas, Monday, Jan. 7, 2008. (AP Photo/Paul Sakuma)   (Associated Press)
Yahoo chairman Terry Semel listens to CEO Jerry Yang give a keynote address at the Consumer Electronics Show (CES) in Las Vegas, Monday, Jan. 7, 2008. Semel is former CEO of Yahoo. (AP Photo/Paul Sakuma)   (Associated Press)
Yahoo CEO Jerry Yang gives a keynote address at the Consumer Electronics Show in Las Vegas, Monday, Jan. 7, 2008. (AP Photo/Paul Sakuma)   (Associated Press)
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Google • Yahoo • Facebook • MySpace • Jerry Yang • web traffic • Consumer Electronics Show • web portal • Yahoo Mail


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