Video Game Industry Reaches Boss Level

Industry chiefs aim to get more of a say in Washington
By Rob Quinn,  Newser Staff
Posted Jan 14, 2008 10:14 PM CST
Politicians are waking up to the fact that video games are no longer just for teenage boys. The average age of gamers is now thought to be around 30. (AP Photo/Eckehard Schulz)   (Associated Press)
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(Newser) – The video game industry has grown up and is going to start putting some quarters into Washington, the New York Times reports. Game makers have formed their first political action committee and will soon start making campaign donations to candidates, in hopes of steering more of them to the industry's side and head off attempts to further regulate their products.

Politicians used to find the industry an easy target, but are waking up to the fact that gaming has become a lot more mainstream and plenty of players are old enough to vote. The Nintendo Wii, in particular, has succeeded in attracting more women and older people to gaming, and even congressmen couldn't wait to try it out at a recent Washington reception for the industry.