Game of Thrones Unveils Its Own Beer

'Iron Throne Blonde Ale' a nod to House Lannister

By Matt Cantor,  Newser Staff

Posted Mar 14, 2013 8:36 AM CDT

(Newser) – If just watching Game of Thrones isn't enough to slake your thirst for fantasy, now you can drink it, too. The series has partnered with New York state's Brewery Ommegang to create a series of show-inspired beers, the Los Angeles Times reports. First up: Iron Throne Blonde Ale, which is hitting stores this week in advance of the March 31 third-season premiere. It'll be available on draft and in bottles with a suggested retail price of $8.50 for a 750ml bottle.

Whitney Matheson, writing for USA Today, "found it pleasantly surprising" and akin to a Chimay Triple. Matheson quips that she would have expected a Game of Thrones beer to "be something dark and intense," and the Huffington Post explains why that isn't the case. The inaugural beer is a nod to the scheming House Lannister, and a blonde ale was selected because it matches the Lannisters' hair color. Meanwhile, BeerPulse "sleuthed out" an HBO alcoholic-beverage filing for "Take the Black," leading it to believe "Ommegang may go to the dark side for the next beer in the series."

In this publicity image released by HBO, Sean Bean portrays Eddard Stark in a scene from the HBO series, Game of Thrones.
In this publicity image released by HBO, Sean Bean portrays Eddard Stark in a scene from the HBO series, "Game of Thrones."   (AP Photo/HBO, Nick Briggs)
« Prev« Prev | Next »Next » Slideshow
My TakeCLICK BELOW TO VOTE
5%
8%
1%
74%
0%
12%
To report an error on this story, notify our editors.

NEWS FROM OUR PARTNERS
Other Sites We Like:   The Street   |   HitFix   |   PopSugar Tech   |   RealClear   |   24/7 Wall St.   |   CollegeHumor   |   Barstool Sports   |   OK!