Veronica Mars fans eager for a movie based on the TV series put their money where their hopes are, and it looks like a film will be coming. Series creator Rob Thomas launched a Kickstarter campaign yesterday to fund a big-screen version of the show, which starred Kristen Bell as a young sleuth and ended its three-season run in 2007. On the Kickstarter website, Thomas said the $2 million fundraiser represents "our one shot to see a Veronica Mars movie happen." The $2 million was raised in just 10 hours, E! reports, and the campaign—which had reached more than $2.6 million as of this posting—still has 29 days left.
It's the fastest project yet to reach $1 million on Kickstarter—in 4 hours, 24 minutes—and the most-funded film or video project to date, according to a rep for the site. Thomas said Veronica Mars owner Warner Bros. has given the project its blessing, and Bell and other cast members are ready to begin production this summer for a 2014 release. A studio spokesman said a limited release, meaning it may not be on thousands of screens or in every city, is likely at this point. Of course, not everyone is a fan of the Kickstarter strategy: In an Atlantic Wire post titled, "Anyone Know of a Better Charity Than the Veronica Mars Movie?," Richard Lawson points out that Warner Bros. will theoretically pocket any extra money raised.