GM, Ford Join Forces to Build Better Transmission But they say collaboration won't compromise the 'DNA' of either brand By Kevin Spak, Newser Staff Posted Apr 15, 2013 3:21 PM CDT 12 comments Comments In this combo made with file photos, logos for General Motors and Ford are shown. (AP File Photos) (Newser) – Ford and GM are setting aside their rivalry to jointly develop a new generation of more fuel-efficient transmissions, the companies revealed today. The companies have actually been working on the technology in secret for a while, the Detroit Free Press reports, but they've now decided to make it public. Chrysler has already beat the two auto giants to market with its own next-gen version of the expensive technology. The companies aren't afraid to collaborate on the expensive systems, because sharing the design doesn't harm the DNA of either brand, a GM spokesman said: "You can't remove a transmission from a GM and put it into a Ford." While the hardware will be identical, each company will use its own control software, ensuring they're "carefully matched to the individual, brand-specific vehicle DNA," a Ford engineer explained. GM's president said it was like getting two transmissions for the price of one.