Coming to Facebook: Video Ads That Autoplay
Source says company is asking $1M for single-day run
By Matt Cantor, Newser User
Posted Apr 16, 2013 9:53 AM CDT
In this May 16, 2012 file photo, the Facebook logo is displayed on an iPad in Philadelphia.   (AP Photo/Matt Rourke, File)

(Newser) – Facebook video ads are due to arrive this summer—and while some of the technical details remain uncertain, two things are clear: They won't be cheap, and they will likely be annoying. The site seeks to go live with the ad placement in June or July, say executives who heard the pitch; one tells Ad Age each of four daily "slots" will cost more than $1 million; another cites a figure approaching that sum. Slots are divided into four demographics, divided by sex and age (over or under 30). Ads can't be longer than 15 seconds, and no user will encounter more than three in a day.

Observers say the ads are likely to be autoplay, appear in a player that stretches beyond the news-feed area, and play when the desktop version of Facebook is accessed; how mobile versions could work is less clear. So will this be a slam-dunk for Facebook? The ads "could be eagerly sought after by agencies that have plenty of TV ad creative on their hands and not enough TV-like web inventory to place it in," writes Cotton Delo. Adds an exec: "Aside from a YouTube front page or a Yahoo front page—which certainly isn't what it used to be—this could be the answer."

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Showing 3 of 12 comments
iq145
Apr 18, 2013 10:46 PM CDT
The false one: "Facebook's mission is to give people the power to share and make the world more open and connected." The true one: "Facebook's mission is to make a HELL of a lot of money through spam and advertising! No matter how much anyone hates that stuff."
RaymeeDotCom
Apr 18, 2013 12:54 PM CDT
For all the money spent on web ads, does anyone really look at them? It is something I just get past as quickly as possible without paying attention to the content. Over-valued?
NovatoLady
Apr 16, 2013 10:06 PM CDT
Another reason to quit face book.