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Watermarking Sets Music Biz Up to Fail Again

DRM wasn't answer, but tagging tunes is no better

By Jonas Oransky,  Newser Staff

Posted Jan 17, 2008 1:30 PM CST

(Newser) – Digital rights management is dying, but Ken Fisher writes in Ars Technica that the music industry is “barking up the wrong tree” if it turns to watermarks instead. The technology—which encodes owners' info into tunes—isn’t a practical copyright infringement fix or good from a privacy standpoint. Watermarking isn’t an “access control,” so the law doesn’t speak to it—dulling the prosecution threat.

It only takes one leaked, non-watermarked copy to proliferate infringement, so the strategy’s no better than DRM on its logistical points. And consumers would be rightfully upset about the privacy violations it would take to monitor the fate of private music collections. Fisher is concerned that a move to watermarking will be like the DRM failure all over again.

Datacache
Datacache   ((c) Pitel)
A person downloads digital files from a computer to an iPod in Paris, in this May 9, 2006, file photo. (AP Photo/Jacques Brinon/FILE)
A person downloads digital files from a computer to an iPod in Paris, in this May 9, 2006, file photo. (AP Photo/Jacques Brinon/FILE)   (Associated Press)
Apple computer CEO Steve Jobs looks on in the lobby of the EMI record company headquarters in London, Monday April 2, 2007. Jobs was at the launch of digital rights management (DRM) free recordings that EMI will make available on the Apple iTunes website from May 2007. (AP Photo/Alastair Grant)
Apple computer CEO Steve Jobs looks on in the lobby of the EMI record company headquarters in London, Monday April 2, 2007. Jobs was at the launch of digital rights management (DRM) free recordings that...   (Associated Press)
Apple today launched iTunes Plus, DRM-free music tracks from EMI featuring high quality 256 kbps AAC encoding for audio quality virtually indistinguishable from the original recordings for $1.29 per song. (PRNewsFoto/Apple)
Apple today launched iTunes Plus, DRM-free music tracks from EMI featuring high quality 256 kbps AAC encoding for audio quality virtually indistinguishable from the original recordings for $1.29 per song....   (Associated Press)
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