Wrigley Yanks Caffeinated Gum
It will wait on 'Alert' until FDA finishes regulations
By Evann Gastaldo, Newser Staff
Posted May 9, 2013 1:20 PM CDT
This product image provided by Wrigley shows packaging for Alert Energy Caffeine Gum.   (AP Photo/Wm. Wrigley Jr. Company)

(Newser) – Sorry, caffeine junkies, but you'll have to keep getting your energy boosts the old-fashioned way, because Wrigley is putting its Alert caffeinated gum on hold. The FDA raised concerns about caffeine increasingly popping up in weird things like gum and jelly beans, and a Wrigley exec says in a statement that the company has "paused production, sales, and marketing of Alert" in order to give the FDA time to come up with new regulations, the Chicago Tribune reports.

"After discussions with the FDA, we have a greater appreciation for its concern about the proliferation of caffeine in the nation’s food supply," the statement continues. The FDA is investigating the effect more caffeine could have on kids, but Wrigley was marketing Alert to adults; it was to be sold alongside 5-Hour Energy and similar products and would have cost $2.99 for eight pieces.

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Showing 3 of 3 comments
fractal
May 11, 2013 4:29 PM CDT
I have some caffinated gum called Jolt---it has been available online all along. It doesn't taste great, but it does give you some caffeine, and it is easier on my stomach than coffee. Seems to work better than Mountain Dew etc... as a delivery system.
NEWalker
May 10, 2013 7:20 PM CDT
Because what the world needs more than anything else is $3 gum.
ynkrock7
May 9, 2013 7:08 PM CDT
Only a very dedicated child would have chewed on this gum. I've tried it before it was yanked and it had a terribly bitter taste, followed by the subtle after-taste of Redbull. It didn't taste good at all, but it was a very convenient way to consume caffeine.