Google Goes Hollywood, With Big Role in New Film
Vince Vaughn, Owen Wilson comedy 'The Internship' gets prime access
By John Johnson, Newser Staff
Posted May 25, 2013 11:08 AM CDT
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(Newser) – The phrase "product placement" doesn't begin to cut it. In the upcoming comedy The Internship, Google has something more akin to a starring role, reports the Los Angeles Times. The company not only allowed the comedy with Owen Wilson and Vince Vaughn to shoot for two days at Google headquarters in Mountain View, California, it worked with the filmmakers on everything from "tech-speak notes" to give the script authenticity to details such as the propeller hats worn by interns.

The company is central to the plot, in which two washed-up watch salesmen land an internship there. During the movie, you'll see just about every Google product under the sun, along with cameos from the likes of co-founder Sergey Brin. The Times phrases the arrangement like so: "Google did have approval over how its products and culture were represented in the film, but it did not have final cut." The movie is out in June, and if it "can convey a spirit of openness and fairness, of connecting the world and doing no evil, then it is going to be very positive for Google's image," says one marketing professor. Which can't hurt as Reuters reports a new round of antitrust scrutiny.

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May 26, 2013 11:35 AM CDT
I looked at the Google job application once, it wanted me to list my patents, books authored, awards received, major speeches given and inventions I was proud of. I had been feeling good about myself until I read it.
May 26, 2013 9:47 AM CDT
Well, took them long enough. For such a omnipresent cultural entity, they have been surprisingly underrepresented in movies of all sorts.
May 25, 2013 2:31 PM CDT
The company not only allowed the comedy with Owen Wilson and Vince Vaughn... ********************************* Knowing that those two idiots are the "stars" of the film tells us to skip it.