Amazon Scores Big Win Over Netflix
Viacom brings content to online retailer
By Matt Cantor, Newser User
Posted Jun 4, 2013 11:02 AM CDT
In this undated publicity image released by Nickelodeon, the animated character Dora, from "Dora The Explorer," is shown.   (AP Photo/Nickelodeon)

(Newser) – Last month, with the two companies at odds over renewal terms, Viacom's licensing deal with Netflix ended. Now, Viacom is bringing its shows, from the likes of Nickelodeon, MTV, and Comedy Central, over to Amazon in a multiyear streaming deal, the Wall Street Journal reports. (You can see them in a category that's actually titled "Prime Member Exclusives: Not on Netflix.) TV fare involving Dora and SpongeBob were likely part of the appeal: "Kids' shows are one of the most watched TV genres on Prime Instant Video," says an Amazon rep.

The specifics of the deal remain murky, but insiders tell Mashable it's Amazon's largest content deal yet, "in the hundreds of millions" of dollars. Netflix and Viacom had hit snags over questions of pricing and exclusivity. Netflix is getting pickier about its content, the Journal notes, seeking material that will be a hit rather than just giant libraries.

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Showing 3 of 13 comments
EI2399E
Jun 4, 2013 2:01 PM CDT
If it's not on free television or on DVD (to purchase or rent), don't bother me!
pg13
Jun 4, 2013 1:21 PM CDT
I want a provider with big libraries. I have a long list of old movies I want to watch, and not even Netflix has them.
HMD-SMD-ITY
Jun 4, 2013 12:19 PM CDT
This is both good and bad for me. That's because I share a premium netflix account with a buddy. He uses it for his kids who exclusively use it to stream cartoons like Dora. I mean whenever I log on, it has "based on your viewing habits, we picked these for you" and it always includes Dora programs. So after I've been on a few times, my friend logs on and it shows him Jackass movies. He says he knows when I've been on and I tell him I know when his kids have been on.