Time Warner’s category king, HBO, is looking for younger viewers as it launches an Internet service in partnership with several cable operators. HBO on Broadband bows tomorrow in Green Bay and Milwaukee, offering free web access to HBO programming for HBO subscribers. The company will make about 400 hours of movies and original content available monthly, reports the New York Times.
HBO, cable’s most popular premium channel, is a latecomer to Web distribution and is planning to operate a different model than do most television networks, which already offer most of their content online through broadband streaming. HBO subscribers will download software, then view content. Currently only Windows users can use the service, which will soon spread to other markets.