Twinkies Will Return in 3 Weeks
New tag line: 'The sweetest comeback In the history of ever'
By Newser Editors and Wire Services
Posted Jun 23, 2013 2:18 PM CDT
The new Twinkies box.   ((AP Photo/Hostess Brands))

(Newser) – Hostess is betting on a sweet comeback for its Twinkies snack cakes when they return to store shelves next month. The company that went bankrupt after an acrimonious fight with its unionized workers last year is back up and running under new owners and a leaner structure. It says it plans to have Twinkies and other snack cakes back on shelves starting July 15. The company says the cakes will taste the same but that the boxes will now bare the tag line: "The Sweetest Comeback In The History Of Ever."

In the months since they vanished from shelves, the cakes have been getting a few touchups as well. For the CupCakes, the company is now using dark cocoa instead of milk chocolate to give them a richer, darker appearance. Looking ahead, the company's president sees Hostess expanding its product lineup, with different textures—such as crunchy—and different flavors. He also said there are many trendy health attributes the company could tap into, such as gluten-free, added fiber, low sugar, and low sodium.

Copyright 2016 Newser, LLC. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed. AP contributed to this report.

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Showing 3 of 27 comments
Libris_Fidelis
Jun 27, 2013 5:41 PM CDT
The waste treatment plants miss them because presently it is extremely difficult to make those white discharge "floaties" in the river without them.
DarthHater
Jun 26, 2013 7:14 AM CDT
Awsome!!!!!!!!!!!!!!!!!! Little Debbie Sucks!!!!!!!!!!!!!!!!!!!!!!!!!!
heyyouyou
Jun 25, 2013 11:55 PM CDT
Who cares? With all the mess that's going on in the world, I'm ready for a Twinkie.