Car website Edmunds.com is taking a stand against bogus online reviews. The company is suing a firm it says created 60 fake reviews of about two dozen car dealerships, the Los Angeles Times reports. Humankind, which runs GlowingReviews.co, was behind some 2,000 Edmunds member accounts, according to the suit. The reviews "are just glowing," says a lawyer for Edmunds. The head of GlowingReviews says his comments came from handwritten cards and he was passing the information on to Edmunds.
On its website, GlowingReviews offers to post reviews for businesses on up to 15 websites, including Google+, Yelp, and Cars.com, for $25 a month. With its lawsuit, Edmunds says, "There's a real opportunity to purify consumer reviews." Edmunds wants the court to award damages as well as put a halt to Humankind's reviews.