GOP Turns to Silicon Valley to One-Up Democrats
RNC hopes to improve on Obama campaign's digital strategy: Washington Post
By John Johnson, Newser Staff
Posted Jul 27, 2013 9:19 AM CDT
GOP campaign buttons.   (AP Photo/Jae C. Hong)

(Newser) – President Obama's 2012 campaign schooled Republicans in the art of digital campaigning—mining data about voters and tailoring pitches directly to them. Now, Republicans hope to return the favor for next year's congressional elections, reports the Washington Post. The multimillion-dollar plan involves opening a Silicon Valley office and staffing it with software developers. Former Facebook engineer Andrew Barkett is already in place overseeing things.

He and the RNC think they'll outdo the Obama campaign's effort, because that was focused purely on the president's run and not on other candidates. Democrats are now figuring out how to apply it to the entire party, but the RNC effort will make that a priority from the start. Barkett says it will be a "tool belt" for all GOP candidates, as opposed to the "locked treasure chest" of team Obama. One pro-Republican data expert cautioned Republicans not to assume that data is a magic bullet: “You can find all the voters, but you still need to determine what you are going to say to them.”

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Showing 3 of 55 comments
JoeNobody
Jul 30, 2013 3:29 PM CDT
Yes, vote Republican and return us to the good old days of 2008! Complete with all your money gone from your stock portfolio, cities and states broke, and all your big businesses running at about half-throttle, if at all...
OrneryPup
Jul 29, 2013 3:12 AM CDT
As usual, the gop plays follow the leader with the Democrats. On so many issues, the Democrats set the pace, and the republiCONs eventually go along with the program. Kicking and screaming, but follow the leader none-the-less.
trailmix
Jul 28, 2013 10:00 PM CDT
The trouble is, the GOp lack quality in the candidate department.