At Long Last, Facebook Returns to IPO Price

Report for ad plan sends stock price soaring

By Kevin Spak,  Newser Staff

Posted Jul 31, 2013 10:08 AM CDT

(Newser) – If you were one of the investors who bought into the Facebook IPO hype on day one, take heart—you're finally back where you started! The stock crossed the magic $38 mark in premarket trading this morning, Mashable reports, after closing just a hair shy of the mark yesterday. It was buoyed by a report yesterday from Bloomberg saying that the social network was hoping to sell TV-esque ads for as much as $2.5 million a day.

If Facebook is really pushing ads to all 1.15 billion of its users, that would make it a Super Bowl-scale advertising opportunity that "could be a game changer," writes Rocco Pendola at The Street. "From a pure numbers standpoint, an advertisement for $2.5 million on Facebook could, theoretically, get in front of more people than the $4 million companies spend on a 30-second Super Bowl spot." But there are caveats; read his full post for more.

In this Friday, May 18, 2012 file photo, electronic screens show the price of Facebook shares after they began trading in New York.
In this Friday, May 18, 2012 file photo, electronic screens show the price of Facebook shares after they began trading in New York.   (AP Photo/Richard Drew, File)
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