What the $330K 'Frankenburger' Tastes Like
Thank Sergey Brin for the pricey patty
By Kate Seamons, Newser Staff
Posted Aug 5, 2013 7:55 AM CDT
This June 27, 2012 file photo shows Google co-founder Sergey Brin.   (AP Photo/Paul Sakuma, file)

(Newser) – The $330,000 "Frankenburger" was cooked and eaten at a London press conference today, and it turns out we have Sergey Brin to thank for the blessed event. The Google co-founder put up the aforementioned cash needed to create the first lab-grown burger, a move borne from a concern for animal welfare. "When you see how these cows are treated, it's certainly something I'm not comfortable with," he explains in a 6-minute video for the Guardian.

But enough about Brin, and more about the taste of the patty, which was made from the stem cells of cattle. Reactions, per the BBC:

  • Chicago-based author of Taste of Tomorrow, Josh Schonwald: "The mouthfeel is like meat. I miss the fat, there's a leanness to it, but the general bite feels like a hamburger. What was consistently different was flavor."
  • Austrian food trends researcher, Hanni Ruetzler: "I was expecting the texture to be more soft ... there is quite some intense taste, it's close to meat, but it's not that juicy. The consistency is perfect, but I miss salt and pepper. This is meat to me. It's not falling apart."
Fun facts: The burger was dyed with beetroot juice, and flavored with breadcrumbs, caramel, and saffron. Click for background on how the patty was created.

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Comments
Showing 3 of 16 comments
kati
Aug 6, 2013 9:29 AM CDT
The future is here!
justreading1
Aug 5, 2013 9:31 PM CDT
Saw this on the tv news. Looks and sounds awful. I will stick with real meat such as chicken, fish, buffalo..
paul123
Aug 5, 2013 5:42 PM CDT
Close to meat. Yeah.