What the $330K 'Frankenburger' Tastes Like

Thank Sergey Brin for the pricey patty

By Kate Seamons,  Newser Staff

Posted Aug 5, 2013 7:55 AM CDT

(Newser) – The $330,000 "Frankenburger" was cooked and eaten at a London press conference today, and it turns out we have Sergey Brin to thank for the blessed event. The Google co-founder put up the aforementioned cash needed to create the first lab-grown burger, a move borne from a concern for animal welfare. "When you see how these cows are treated, it's certainly something I'm not comfortable with," he explains in a 6-minute video for the Guardian.

But enough about Brin, and more about the taste of the patty, which was made from the stem cells of cattle. Reactions, per the BBC:

  • Chicago-based author of Taste of Tomorrow, Josh Schonwald: "The mouthfeel is like meat. I miss the fat, there's a leanness to it, but the general bite feels like a hamburger. What was consistently different was flavor."
  • Austrian food trends researcher, Hanni Ruetzler: "I was expecting the texture to be more soft ... there is quite some intense taste, it's close to meat, but it's not that juicy. The consistency is perfect, but I miss salt and pepper. This is meat to me. It's not falling apart."
Fun facts: The burger was dyed with beetroot juice, and flavored with breadcrumbs, caramel, and saffron. Click for background on how the patty was created.

This June 27, 2012 file photo shows Google co-founder Sergey Brin.
This June 27, 2012 file photo shows Google co-founder Sergey Brin.   (AP Photo/Paul Sakuma, file)
A Cultured Beef Burger grown in a lab from bovine stem cells is held by Professor Mark Post during the first public tasting in London, Monday, Aug. 5, 2013.
A Cultured Beef Burger grown in a lab from bovine stem cells is held by Professor Mark Post during the first public tasting in London, Monday, Aug. 5, 2013.   (AP Photo / David Parry, PA)
A Cultured Beef Burger grown in a lab from bovine stem cells is held by Professor Mark Post during the first public tasting in London, Monday, Aug. 5, 2013.
A Cultured Beef Burger grown in a lab from bovine stem cells is held by Professor Mark Post during the first public tasting in London, Monday, Aug. 5, 2013.   (AP Photo / David Parry, PA)
A Cultured Beef Burger is cooked by chef Richard McGeown during the first public tasting in London, Monday, Aug. 5, 2013.
A Cultured Beef Burger is cooked by chef Richard McGeown during the first public tasting in London, Monday, Aug. 5, 2013.   (AP Photo / David Parry, PA)
Food Scientist Hanni Rutzler inspects a burger made from cultured beef during the world's first public tasting in London, Monday, Aug. 5, 2013.
Food Scientist Hanni Rutzler inspects a burger made from cultured beef during the world's first public tasting in London, Monday, Aug. 5, 2013.   (AP Photo / David Parry, PA)
American author and journalist Josh Schonwald tastes a burger grown in a laboratory during the first public tasting in London, Monday, Aug. 5, 2013.
American author and journalist Josh Schonwald tastes a burger grown in a laboratory during the first public tasting in London, Monday, Aug. 5, 2013.   (AP Photo / David Parry, PA)
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