Amazon Lost $120K a Minute During Outage
Cause isn't certain
By Matt Cantor, Newser User
Posted Aug 20, 2013 8:15 AM CDT
In this Oct. 18, 2010 file photo, an Amazon.com package is prepared for shipment by a United Parcel Service driver in Palo Alto, Calif.   (AP Photo/Paul Sakuma, File)

(Newser) – Amazon was down for as long as 45 minutes in the US and Canada yesterday, VentureBeat reports, and while the cause isn't clear, the company certainly lost a lot of money while it was offline. Reports differ on how long the site was down (Reuters says 15 minutes; GigaOm says about 45). Geekwire puts the outage at 40 minutes, and figures that Amazon missed out on a whopping $4.8 million in sales, based on $15.7 billion in revenue last quarter—or $120,000 per minute. That's roughly in line with what Google's outage on Friday cost it, VentureBeat notes: some $545,000 in ad revenue in about five minutes.

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Showing 3 of 14 comments
InferiorToYou
Aug 20, 2013 7:26 PM CDT
Since they lose money on each sale, they may have finally found a formula for profitability
carson
Aug 20, 2013 7:19 PM CDT
doesnt this assume that people purchased everything they would have bought from amazon instantly from someone else ...instead of just buying it later that day or the next day
iq145
Aug 20, 2013 5:34 PM CDT
They didn't "LOSE" anything!!! They just didn't make as many millions as they wanted...