New Way to Get a Caffeine Jolt: Spray It On

Startup trying to sell sprayable version

By Kevin Spak,  Newser Staff

Posted Aug 30, 2013 11:35 AM CDT

(Newser) – If you like energy drinks but hate the drinking part, then Harvard undergrad Ben Yu and venture capitalist Deven Soni have a product for you. The two are trying to launch a product called "Sprayable Energy," that, you guessed it, gives you a jolt of caffeine straight through your skin. While skin is capable of absorbing caffeine, caffeine normally isn't soluble enough to actually be effective. Sprayable Energy adds a "secret sauce" (a derivative of the amino acid tyrosine) to correct for that, the Atlantic reports.

The spray is comprised of just three ingredients: that derivative, plus caffeine and water. The product is currently up on Indiegogo, and has already more than doubled its initial $15,000 goal with 32 days to go. The plan is to sell a 40-dose bottle for $15. But there may be bumps ahead: The Atlantic notes that in May the FDA promised to look into regulating caffeine "in response to a trend in which caffeine is being added to a growing number of products" like, say, gum or even waffles. At Fast Company, Anya Kamenetz passed on coffee and tried Sprayable Energy for a day. Her conclusion? "Well, I got through my day." Click for her full report.

This screenshot from Sprayable Energy's IndieGoGo video shows the product in action.
This screenshot from Sprayable Energy's IndieGoGo video shows the product in action.   (YouTube/Sprayable Energy)
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