Google Sours on 'Domain Tasters'

Cuts ad revenue for registrants tying up millions of domains 5 days at a time
By Rob Quinn,  Newser Staff
Posted Jan 26, 2008 10:23 AM CST
Internet business partners Ari Goldberger, left, and Larry Fischer, demonstrate how they search and buy domain names on the Internet, an estimated $2 billion industry, in New York, Tuesday July 3 , 2007....   (Associated Press)
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(Newser) – Google aims to stop entrepreneurs from "domain name tasting," the AP reports. The practice exploits a 5-day grace period during which registrants can return a domain for a full refund; meantime, the buyer puts up ads and evaluates whether the site would bring in enough revenue to keep it—the equivalent of intending to return a gown after wearing it once.

"Name tasting" ties up millions of domain names at a time. Google will dampen the profit incentive by excluding those which are repeatedly registered and dropped from its AdSense service. "If Google and Yahoo are not monetizing these types of sites, I think domain tasting as we know it will come to a screeching halt," an expert noted. "The alternative advertising is just not as effective."