Skip to: Content
Skip to: Site Navigation
Skip to: Search

December 2, 2008 5:18:25 AM CST

Learn about Newser Points »

« Back to the grid | Next story »

Google Sours on 'Domain Tasters'

Posted Jan 26, 08 10:23 AM CST in Business,  Technology 

(Newser) – Google aims to stop entrepreneurs from "domain name tasting," the AP reports. The practice exploits a 5-day grace period during which registrants can return a domain for a full refund; meantime, the buyer puts up ads and evaluates whether the site would bring in enough revenue to keep it—the equivalent of intending to return a gown after wearing it once.

"Name tasting" ties up millions of domain names at a time. Google will dampen the profit incentive by excluding those which are repeatedly registered and dropped from its AdSense service. "If Google and Yahoo are not monetizing these types of sites, I think domain tasting as we know it will come to a screeching halt," an expert noted. "The alternative advertising is just not as effective."

Source Associated Press

0 comments | Print E-mail | Digg Seed this on Newsvine Add this link to Del.icio.us StumbleUpon

Related Newser Stories

  • YouTube to Sell Ads on Search Results

    Nov 13, 08 8:08 AM CST
    YouTube to Sell Ads on Search Results YouTube yesterday unveiled its latest plan for making money: an auction-based ad system that puts sponsored video clips alongside search results. The video-sharing site's system mimics that of its parent company, Google, reports the San Francisco Chronicle. The company—which ranks second only to Google in searches—is hoping it can finally monetize its enormous popularity.
    More »

  • Yahoo, Google Rejigger Ad Partnership to Stick to Rules

    Nov 4, 08 2:12 AM CST
    Yahoo, Google Rejigger Ad Partnership to Stick to Rules Yahoo and Google have scaled back their ad partnership in a bid to satisfy regulators concerned that the deal will run afoul of anti-monopoly rules, insiders tell the Wall Street Journal. The new deal caps the amount of revenue Yahoo can earn from the deal at 25%, and slashes the length of the agreement from ten years to two years.
    More »

  • Google, Yahoo May Ditch Talks on Ad Alliance

    Oct 31, 08 9:03 AM CDT
    Google, Yahoo May Ditch Talks on Ad Alliance Google and Yahoo's potential partnership is on the rocks. The two sides are still searching for a middle ground on an advertising deal, but both sides could walk away from the talks as early as next week, the Wall Street Journal reports. The main stumbling block is a consent decree, suggested by the Department of Justice, that would subject the companies’ compliance to constant oversight by a judge.
    More »

  • Google, Yahoo in Talks to Avoid Antitrust Case

    Oct 14, 08 12:01 PM CDT
    Google, Yahoo in Talks to Avoid Antitrust Case Google and Yahoo are working to settle any antitrust issues arising from their proposed joint online ad venture, the Wall Street Journal reports. Google has offered a cap on the volume of ads it sells Yahoo, which may be willing to continue selling search ads to avoid lengthy legal battles that threaten to stifle the deal.
    More »

  • Google Changes Policy, Accepts Anti-Abortion Ads

    Sep 17, 08 7:30 PM CDT
    Google Changes Policy, Accepts Anti-Abortion Ads Google today changed its worldwide advertising policy to let anti-abortion groups buy space on its site, the London Times reports. Google previously banned pro-lifers from placing ads opposite abortion-related search terms, but a British group sued the company for violating activists’ free speech rights. Says one group member: The Christian Institute “is not a group of headbangers and would set out its position in a pretty factual, pretty sensible way.”
    More »

Internet business partners Ari Goldberger, left, and Larry Fischer, demonstrate how they search and buy domain names on the Internet, an estimated $2 billion industry, in New York, Tuesday July 3 , 2007....   (Associated Press)
The Google logo is seen on a podium and projected on a screen at Google headquarters in Mountain View, Calif., Monday, Dec. 10, 2007. (AP Photo/Paul Sakuma)   (Associated Press)
Google plans to make 'domain name testing' less lucrative for the people who exploit a loophole in registration rules to tie up millions of names.   (Getty Images)
A Google neon sign is shown at Google headquarters in Mountain View, Calif., in this June 18, 2007 file photo. (AP Photo/Paul Sakuma, file)   (Associated Press)
« Prev« Prev | Next »Next » Slideshow
Our editors also recommend:

Threads (
1
 of 3)

Tags

Google • online advertising • domain names • Internet domains • AdSense


Loading...

Premium Articles from HighBeam

Find more articles like this

Today's Most Popular

Loading...

Other Technology Stories

What is Newser?

2008 Codie Finalist

Face it: there's too much news. At Newser a team of editors and writers culls the most important stories from hundreds of U.S. and international sources and reduces them to a headline, picture, and two paragraphs. It's the Newser guarantee: we can take any report or column or video and pack what you need to know into 120 words or less. Newser's short-form aggregation, visual format, and unique information tools help you get more of the kind of news you want, in a quicker and more entertaining way. And we do it 24/7—you can come back morning, noon, night (and in between) for something new that matters. Read less, know more.

Learn more »