Pasta Boss: No Gays in My Commercials
Barilla head sort of apologizes after boycott is threatened
By Arden Dier, Newser Staff
Posted Sep 27, 2013 11:21 AM CDT
Guido Barilla, president of the Barilla group, in Sept. 2011.   (AP Photo/Luca Bruno)

(Newser) – The head of Italy's Barilla pasta company has apologized, kind of, for saying he'd never use a gay couple in any of his ads. In his interview with an Italian radio station, Guido Barilla did say it was fine by him if gays "like our pasta." He went on to explain that he was only defending traditional family roles, ie, women as mothers and caregivers. Let the backlash ensue: activists, politicians, and buyers quickly promised to boycott the pasta. But a rep for the company tells the Daily Beast the comments were sensationalized by the media. "I apologize if my words have generated controversy or misunderstanding or if they hurt anyone’s sensitivity," Barilla said in a statement.

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Showing 3 of 88 comments
chulupadog
Sep 29, 2013 6:08 AM CDT
Traditional family roles, i.e., women as mothers, caregivers, and mistresses!
SuperLemonTony
Sep 28, 2013 12:05 PM CDT
I support this guy! Gays have their own "noodles" to play with leave our's alone! Barilla forever!
Econ_101
Sep 28, 2013 10:21 AM CDT
Fanatics don't like freedom of anything !