Pasta Boss: No Gays in My Commercials

Barilla head sort of apologizes after boycott is threatened

By Arden Dier,  Newser Staff

Posted Sep 27, 2013 11:21 AM CDT

(Newser) – The head of Italy's Barilla pasta company has apologized, kind of, for saying he'd never use a gay couple in any of his ads. In his interview with an Italian radio station, Guido Barilla did say it was fine by him if gays "like our pasta." He went on to explain that he was only defending traditional family roles, ie, women as mothers and caregivers. Let the backlash ensue: activists, politicians, and buyers quickly promised to boycott the pasta. But a rep for the company tells the Daily Beast the comments were sensationalized by the media. "I apologize if my words have generated controversy or misunderstanding or if they hurt anyone’s sensitivity," Barilla said in a statement.

Guido Barilla, president of the Barilla group, in Sept. 2011.   (AP Photo/Luca Bruno)
Barilla's line of Whole Grain pasta.   (PRNewsFoto/Barilla)
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