4 Weird Ways Musicians Have Promoted Albums
Why just release a single when you can project it onto a bunch of buildings?
By Evann Gastaldo, Newser Staff
Posted Oct 6, 2013 12:02 PM CDT
Arcade Fire, Reflektor: The band hired graffiti artists to put the word "Reflektor" on buildings around the world; eventually, the Internet figured out it was the title of the upcoming album.   (AP Photo/Dave Martin)

(Newser) – These days, promoting your new album doesn't just mean getting DJs to talk about it on the radio, oh no. The Week rounds up seven albums that were promoted in very weird ways indeed. A sampling:

  • Arcade Fire, Reflektor: The band hired graffiti artists to put the word "Reflektor" on buildings around the world; eventually, the Internet figured out it was the title of the upcoming album.
  • Jay Z, Magna Carta Holy Grail: He gave away the first million copies of the album free, but only to Samsung customers (Samsung paid $5 per copy).

  • Kanye West, Yeezus: He projected the "New Slaves" music video on buildings across the globe; he also projected an album teaser starring ... Scott Disick.
  • Nine Inch Nails, Year Zero: The band created a game set in the alternate-reality dystopian future the album is set in, then hid USB drives containing some of the new songs around the world (and also hid other clues about the album in various places).
Click for the complete list.


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Showing 3 of 10 comments
LibertyReloaded
Oct 6, 2013 10:40 PM CDT
Jay z, Kanye and enimen are all over the road posers, time to retire, none of you are gangsters just a whole lot of hot air. Immortal Technique is a little too communist for my taste but at least he speaks intelligently. "So if your message ain't shit, fck the records you sold Cuz if you go platinum, it's got nothing to do with luck It just means that a million people are stupid as fck" Best quote ever in a rap song.
Lenit848
Oct 6, 2013 8:09 PM CDT
Oh, well, the title didn't say anything about "good" musicians...let's move on.
TheJman
Oct 6, 2013 5:13 PM CDT
I guess if the music sucks you need to come up with something else.