Inside the Cult of the $400 Blender
Opinion: Why it's totally worth spending so much on a Vitamix
By Kate Seamons, Newser Staff
Posted Oct 21, 2013 1:59 PM CDT
Updated Oct 26, 2013 12:29 PM CDT
The Vitamix blends ... whatever.   (©)

(Newser) – Of the many great lines in Catherine Price's exploration of whether it was worth spending $429.89 on a blender*, this one stands out: A woman spotted Price toting a box containing her brand-new Vitamix 5200 and called out that she loved hers so much "I would recommend it to the dead." Such is the passion inspired by the so-called "Ferrari of blenders." Price runs down some numbers beyond that cost for Slate: the 240mph that the blades can spin; the more than 90-year history of the company behind it; the astounding 13.4 people the average Vitamix owner recommends the gadget to. So Price decided to put it to the test, and spend 5 days eating nothing but foods prepared in her Vitamix, which, she points out, behaves better than a juicer: It churns "everything into drinkable form, including fiber."

She made soups (which actually get hot if you let the Vitamix run for six minutes), smoothies, hummus, and almond butter. Emboldened, she deviated from the 301-page recipe guide, going so far as to toss in things like "droopy chard. ... I began to use the Vitamix almost like a garbage disposal, the main difference being that I drank what it produced." After three days, she was a convert (and when her mother turned down a blueberry-kale smoothie that looked like "bile," Price "felt as if she were rejecting my new boyfriend"). Why the passion? The great workmanship, for one, but Price thinks it's something more: "nutritional magic. We all know we should be eating more vegetables, but we prefer to drink smoothies. The Vitamix allows us to do both: What starts as an obligation gets blended into a treat." Click for her full column, in which she shares how she felt when her challenge was over.

*Price points out that it's almost an "insult" to call the Vitamix a blender.

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Showing 3 of 39 comments
BugFace
Oct 28, 2013 1:11 PM CDT
I have a old Oster blender that works as well as the vitamix my spoiled brat ex boss insisted on having for the office, if not better, and it comes apart, which makes it easier to clean, because I don't care what the claims are, putting soap and water in that thing and turning it on for a few minutes, does jack to actually clean it. I use my blender daily and roll my eyes and pretty much anyone who claims that their vitamix is so far above and beyond... I've used both. It's not better.
ashes123
Oct 28, 2013 10:02 AM CDT
What's sad is that all products used to be made to a high standard of quality...for a reasonable price. I still use my parents 35 year old Oster blender, and it's outlasted several more modern blenders. Now, if you want a high-quality product instead of the $30 pieces of crap you'll replace 5 times, you have to pay $400-500 for it.
red
Oct 22, 2013 7:31 PM CDT
After watching documentaries like Food, Inc., King Corn, and the wonderful Fat, Sick & Nearly Dead, I knew I had to change my eating habits. I became a convert (cult member?) almost from the 'get go,' which was 3 months ago. I did, however, manage to shave off several dollars by buying one on eBay. It truly is a wonder, blends an amazing amount of 'stuff' easily, cleans up quick, and has a 10 year warranty, you can't beat it! Don't knock it till you've tried it!