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Wall Street Journal Moving to Midtown

Murdoch wants new toy at News Corp. HQ, not near namesake

By Rob Quinn,  Newser Staff

Posted Jan 29, 2008 10:18 AM CST

(Newser) – For 119 years, the Wall Street Journal has been based a few minutes away from the legendary financial hub it's named for, but new owner Rupert Murdoch plans to move it uptown, the New York Observer reports. The paper's staff is reportedly happy with the move, but more changes are in store: Murdoch plans to add a sports page and a lifestyle supplement.

The move to News Corp. headquarters highlights Murdoch's desire to integrate it into the rest of his media empire. He's also planning to broaden the paper's appeal beyond the business community and has drafted a glossy-magazine expert from one of his other papers for a new supplement, reports the New York Times.

The Wednesday edition of The Wall Street Journal is shown August 1, 2007 in New York.  Rupert Murdoch has sealed a deal to buy Wall Street Journal publisher Dow Jones & Co. for $5 billion, ending a century of family ownership and adding a crown jewel to his global media...
The Wednesday edition of The Wall Street Journal is shown August 1, 2007 in New York. Rupert Murdoch has sealed a deal to buy Wall Street Journal publisher Dow Jones & Co. for $5 billion, ending a century...   (Associated Press)
A smiling Rupert Murdoch, Chairman of NewsCorp leaves the NewsCorp Building after a vote by his board to approve the purchase of the Dow Jones Company at his Headquarters in New York Tuesday, July  31, 2007. (AP Photo/David Karp)
A smiling Rupert Murdoch, Chairman of NewsCorp leaves the NewsCorp Building after a vote by his board to approve the purchase of the Dow Jones Company at his Headquarters in New York Tuesday, July 31,...   (Associated Press)
A man stands by News Corporation's corporate headquarters on Avenue of the Americas in New York. AP Photo/Kathy Willens)
A man stands by News Corporation's corporate headquarters on Avenue of the Americas in New York. AP Photo/Kathy Willens)   (Associated Press)
News Corporation headquarters on the Avenue of the Americas - better known as Sixth Avenue - in New York.
News Corporation headquarters on the Avenue of the Americas - better known as Sixth Avenue - in New York.   (Getty Images)
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